David Damian Figueroa’s passion for social justice is derived from his experience as a child farmworker in the agricultural fields of southern Arizona. He is a former entertainment publicist representing legendary recording artists and actors. He is best known for his work in connecting entertainers to nonprofits and social justice and human rights campaigns. He has decades-long experience in developing and implementing strategic communications plans that maximize news coverage and increase visibility through television, film, celebrity and influencer engagement, social media, and print media. He has launched nationwide social justice campaigns on policy issues related to education, farmworker rights and empowerment, voting rights, immigration, public resource equity, equity, and employment. In 2010, UCLA established "The David Damian Figueroa Papers" and cited Figueroa as influential in shaping Latina and Latino popular arts through his film, television, music production, and publicity work. The Chicano Studies Research Center Library and Archive of UCLA maintains the David Damian Figueroa Papers.